THG Sports North America has developed a new division based in Toronto to leverage the company’s 20 years of experience providing C-level hospitality during professional golf’s signature event, the Masters Tournament, says THG Sports CEO Jon Stromberg.

“With more C-level executives seeking relationship-building opportunities with proven ROI at top-tier sporting events, the timing is perfect to launch this specialized THG Sports division,” Stromberg says.

Augusta Tournament Hospitality Inc. will serve as THG Sports’ primary hub for marketing and selling hospitality packages during the storied Masters Tournament, which next year is scheduled for April 8-11 at Augusta National Golf Club. The Toronto-based operation will work in conjunction with THG Sports offices in Chicago, Montreal and San Diego to promote THG Sports’ exclusive hospitality offerings.

“Augusta Tournament Hospitality brings a new level of creativity and professionalism around the Masters for our clients,” Stromberg says. “Our focus on this event will allow us to assist clients in linking Masters hospitality with their business goals through packages that serve as incentives for key team members and loyalty-builders for A-list customers and client prospects.”

THG Sports’ Masters hospitality packages provide exclusive access to THG facilities, tournament play and activities that include celebrity appearances and premiere dining and entertainment. THG Sports typically hosts more than 40 corporations during the annual Masters Tournament and expects to advance its C-level participation through the specialized focus Augusta Tournament Hospitality will deliver, Stromberg says.

For more information about Augusta Tournament Hospitality Inc. and annual client testimonials, click here.