THG Sports clients once again gave high marks to the company’s executive hospitality during the recent European swing of the Formula One circuit, with a majority renewing contracts immediately for 2010 F1 relating events, including the just-announced return of the Canadian Grand Prix in Montreal in June 2010, says THG CEO Jon Stromberg.
“Formula One events provide an exciting platform for our global-minded clients to enhance relationships with their best customers, while generating new business through networking,” Stromberg says. “Our clients consistently recognize that THG matches the excellence of Formula One races with 5 star service during each race, including on-site management to ensure ROI from all participating guests.”
During this month’s Italian Grand Prix in Monza, THG provided hospitality for more than 200 C-level clients from multi-national companies, including Bayer, Credit Suisse and Federal Mogul. “Our celebrity speaker, former Italian F1 driver Emanuele Pirro, proved to be a big hit,” Stromberg says.
THG also received positive client responses for hospitality it provided during the Belgian, Hungarian and German Grand Prix races this summer. “We continue to see strong year-to-year interest in Formula One events, and we’re excited to see the governing body for Formula One has agreed to bring the Canadian Grand Prix back to Montreal,” Stromberg says.
In years past, the Canadian Grand Prix has been a must-see event for Fortune 1000 companies with U.S. and Canadian operations. The event was not held this year, as organizers were unable to reach an agreement for a 2009 race.
“The news of the reinstatement in Montreal is already driving interest among our Fortune 1000 clients with North American operations to reserve their hospitality packages,” Stromberg says.
For more information about THG’s hospitality offerings during Formula One events around the world, click here.
About Jon Stromberg
Jon Stromberg currently serves as CEO of North America for THG Sports. Jon began his career at THG Sports in sales, progressing through the ranks to become CEO in October 2008. He attended DePauw University where he received a Bachelor’s degree in economics and communications and was a member of the Alpha Tau Omega Fraternity.
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