Theron Burraway Curriculum Vitae

Education

1982 – 87 – Reeds School, Cobham, Surrey
  • ‘O’ levels in English Language, English Literature, Mathematics, Advanced Mathematics, French, History, Geography, Social Sciences, Biology, Physics, Chemistry, Economics
  • ‘A’ level in Mathematics, Biology, Business Studies/Economics

Employment Details

Aug 89 – June 90 – Trainee Manager – Keith Prowse Hospitality Ltd

Covered all aspects of the hospitality industry and became an integral part of the co-ordination of sales and operations within the corporate entertainment division. Marketed and promoted over 25 events, including the Wimbledon Tennis Championships, The British Open Golf, Royal Ascot and corporate executive motivation programmes.

Responsibilities included generating new accounts and maintaining existing ones such as Morgan Grenfell, Cadburys Schweppes, Smith Corona, Barclays Bank and Reuters. Developed and marketed different incentive and motivational programmes directed at company executives.

June 90 – June 92 – Sales Manager UK – The Hospitality Group Ltd (part of the marcus evans Group)

Head hunted by The Hospitality Group as sales manager for all London-based cultural events including The English Festival of Opera & Ballet (Maya Plisetskaya, prima ballerina of the Bolshoi Ballet) and The Royal Festival at the Royal Festival Hall (Montserrat Caballe & Jose Collado with the Royal Philharmonic Opera orchestra).

Responsibilities included:
  • Hiring the venues and performers
  • Selling sponsorship at events
  • Designing marketing programmes for tickets to both corporate clients and the general public
  • Assisting with the management of the events
July 92 – Aug 93 – Director of International Corporate Development – The Hospitality Group
  • Setting up operating systems in United States, South America, Far East offices
    Recruiting over National Accounts representatives and managers and implementing European client relations system into new territories
  • Training sales staff in all aspects of the business
  • Setting up specialised presentation techniques
  • Liaising with Opera houses, orchestras and event co-ordinators in both the US, Canada and Far East to develop new cultural events
Aug 93 – Dec 2001 – GM – Asia Pacific – International Communications for Management Group (part of the marcus evans Group)
  • Responsible for opening and managing a new office in Sydney, Australia and later staffing and overseeing offices in Auckland, New Zealand and Johannesburg, South Africa.
  • Responsibility for ensuring that all operations build and maintain sales and profit in line with objectives and criteria set at Group level.
  • Oversee introduction of enhancements and improvements of operating systems and employee training programmes linked throughout the region for new and existing staff.
  • Overseeing new office operations in order to generate revenue comparable to other global offices.
  • During this period I was also CEO of international projects, which included opening new offices in Hong Kong, Bermuda, Barbados etc. This also included developing worldwide sales training and procedure guidelines and rolling out their implementation across all global offices.
Feb 97 – Dec 2001 – General Manager- The Hospitality Group Inc. (Part of marcus evans, Inc.)
  • Responsible for opening and managing a new office network of THG sales offices across the United States.
  • Directed the implementation of the Group’s global strategy.
  • Establishing and overseeing the management of up to 11 offices across the USA, employing over 450 staff.
  • Responsibility for ensuring that all operations build and maintain sales and profit in line with objectives and criteria set at Group level.
  • Oversee introduction of enhancements and improvements of operating systems and employee training programmes linked throughout the region for new and existing staff.
  • Overseeing new office operations in order to generate revenue comparable to other global offices.
Jan 2002 – Current – CEO – marcus evans Inc.
  • Reporting directly to the Chairman. Current responsibilities include overseeing all operations in the US.
  • Responsible for opening and managing a new office network across the United States. Direct the US implementation of the Group’s global strategy.
  • Establishing and overseeing the management of up to 11 offices across the USA, employing over 565 staff.
  • Responsibility for ensuring that all operations build and maintain sales and profit in line with objectives and criteria set at Group level.
  • Oversee introduction of enhancements and improvements of operating systems and employee training programmes linked throughout the region for new and existing staff.
  • Overseeing new office operations in order to generate revenue comparable to other global offices.
  • Overseeing the introduction new products into the North American market including the launching of our television division which will be producing and distributing programmes across North America.
  • Developing new markets and establishing new offices in North America.
  • Seeking, managing and developing new and existing business opportunities that create value and new clients to the Group.
  • During this time up until Dec 2007 I was also managing Barbados and Bermuda offices. This role ceased at the end of Dec 2007.
  • Directing and supporting management teams as new offices and opportunities are developed and provide clear focus and winning attitude.

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